Prudential Product Pages

We designed and localised the Prudential Product Pages, allowing their customers to browse and purchase insurance products with ease.




UI Design
User Testing
Design System


Prudential provides financial products and services such as life and health insurance and asset management. We helped to create the design and experience of their product pages, allowing their customers to browse and purchase insurance products easily

We started off by localising their existing designs, and subsequently updated the layouts and components to cater to their Chinese customers. After testing with customers, and consulting with their development team on feasibility, we arrived at the final solution.

Our team also worked on a Design System for the UI assets and components, and an annotated guide for their development team. This was done to allow our designs to be used as a base template for accelerating future product releases.


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We are a UX agency based in Shanghai, China.
We design products that your customers love.

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6/F Xian Dai Building,
Shanghai, China

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